Franklin Gothic URW is a sans-serif font. It goes well with Abril, Skolar, Merriweather, Freight Text, Georgia, Canada Type Gibson, Abril Fatface, FF Spinoza, Proxima Nova and Adobe Text Pro. If you're thinking about using Franklin Gothic URW then try 32px for headers. Give 18px a shot for content.
People commonly tag it as writing, article, blog, magazine, news, simple, product, photo, design and bold. You can get it from Typekit.