Hero New in action on smily.dk

Under the hood

.header-1 { font-family: hero-new, "Helvetica Neue", Helvetica, Roboto, Arial, sans-serif; font-size: 33px; font-style: normal; font-weight: 800; letter-spacing: normal; line-height: 47px; text-transform: none; color: #DE9495; }
.content-1 { font-family: hero-new, "Helvetica Neue", Helvetica, Roboto, Arial, sans-serif; font-size: 16px; font-style: normal; font-weight: 400; letter-spacing: normal; line-height: 25px; text-transform: none; color: #222222; }
.content-2 { font-family: hero-new, "Helvetica Neue", Helvetica, Roboto, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 800; letter-spacing: normal; line-height: 14px; text-transform: uppercase; color: #BA2F1E; }

Hero New is available from Typekit.