Lora is a serif font. It goes well with Open Sans, Montserrat, Aktiv Grotesk, Wotford, Poppins, TT Commons, Santis, Circular, Texta and Gotham Rounded. If you're thinking about using Lora then try Give 15px a shot for content.
People commonly tag it as design, magazine, elegant, entertainment, ecommerce, portfolio, food, writing, music and retro. You can get it from Font Squirrel, Google Web Fonts and Typekit.